• The Commerce Report
  • Posts
  • OpenAI unveils Sora, a tool that uses AI to generate videos from written prompts

OpenAI unveils Sora, a tool that uses AI to generate videos from written prompts

Is This The End Of The Stock Footage Industry?

OpenAI has introduced Sora, a new tool leveraging artificial intelligence to generate videos based on written prompts.

On Thursday, the creator of ChatGPT, OpenAI, introduced its latest advancement in generative artificial intelligence—a tool named Sora, designed to create short videos in response to written commands instantly.

While not the first of its kind, Sora enters a landscape where other tech giants like Google, Meta, and the startup Runway have showcased similar text-to-video generation technology. OpenAI's Sora, however, stands out for the high quality of the videos it produces. Notably, some of these videos were generated in response to prompts suggested by social media users following a request from OpenAI CEO Sam Altman. This remarkable display of capability has left observers in awe, though it has also sparked concerns regarding the ethical and societal implications of such advanced AI technology.


Sora is currently not available to the public, and OpenAI has provided limited information about its construction. The company, facing lawsuits from authors and The New York Times over the use of copyrighted written works to train ChatGPT, has not disclosed the specific imagery and video sources utilized in training Sora. Notably, OpenAI compensates The Associated Press with an undisclosed fee for licensing its text news archive.

OpenAI's official website showcases several videos generated by Sora, offering glimpses of its capabilities. Examples include a scene featuring woolly mammoths strolling through a mountain setting and another depicting two pirate ships sailing in a cup of coffee.

Prompt: Several giant woolly mammoths approach treading through a snowy meadow, their long woolly fur lightly blows in the wind as they walk, snow-covered trees and dramatic snowcapped mountains in the distance, midafternoon light with wispy clouds and a sun high in the distance creates a warm glow, the low camera view is stunning, capturing the large furry mammal with beautiful photography, depth of field. - OpenAI

OpenAI has stated that it is actively developing tools to identify videos generated by Sora and intends to incorporate metadata into such content to indicate its origin if the model is eventually released for public use.

Additionally, OpenAI is engaging with experts to assess Sora's potential for causing harm, particularly in areas such as misinformation, the generation of hateful content, and biases. This collaborative effort reflects the company's commitment to addressing ethical concerns and potential negative impacts associated with the deployment of advanced AI technologies like Sora.

A spokesperson for OpenAI told NBC News it will then publish a system card describing its safety evaluations, as well as the model’s risks and limitations.

“Despite extensive research and testing, we cannot predict all of the beneficial ways people will use our technology, nor all the ways people will abuse it,” OpenAI said in its blog post. “That’s why we believe that learning from real-world use is a critical component of creating and releasing increasingly safe AI systems over time.” (Source: NBC News)

Subscribe to Premium Membership to read the rest.

Become a paying subscriber of Premium Membership to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

Join the conversation

or to participate.